Zynga Snaps Up 'Draw Something' Creator OMGPOP for $180 Million – http://t.co/E8THoKk6
— Mashable (@mashable) March 21, 2012
Zynga acquired Draw Something creator OMGPOP Wednesday.
The company has not disclosed the cost of the sale, but AllThingsD reports the acquisition cost Zynga $180 million, plus another $30 million in employee retention payouts.
Draw Something is a Pictionary-style game that lets you draw pictures on your phone or tablet and then send that drawing to a friend who’s left to guess what you’ve drawn. The Facebook-connected game is played only on mobile devices — not on Facebook itself — and it currently sits at the top of the most-downloaded paid and free app lists on both Apple’s App Store and Google Play.