Striking audience rejection of CNN primetime in last year: Cooper down 47% from Feb13; Burnett down 39%; Morgan down 46%.
— Byron York (@ByronYork) February 25, 2014
As Twitchy reported, Piers Morgan and CNN have decided to end his show due to lousy ratings. Morgan’s not the only one having trouble attracting viewers, though. As Byron York notes, both Anderson Cooper and Erin Burnett have seen huge drops in their viewership, while Fox News continues to dominate prime time.
CNN‘s Anderson Cooper at 8 p.m. dropped 47% February to February in overall audience to average 421,000 viewers, and 46% in the news demo to 127,000 viewers for the month, according to Nielsen. In his defense, Cooper’s lead-in, Erin Burnett Outfront, dropped 39% to post an average of 293,000 viewers in February, and slipped 32% in the news demo to 100,000 viewers. Morgan’s getting scrubbed from 9 p.m. at CNN because, for instance, he logged 347,000 viewers for the month — down 46% — and 100,000 demo viewers — down 38%.
Fox News, on the other hand, has enjoyed 146 consecutive months at No. 1 in total viewers, in both total day and prime time.
@ByronYork subtract all the airports and gyms that force you to watch CNN and what is left?
— alanRN (@bluestateTEA) February 25, 2014
@ByronYork That's called the "Jeff Zucker Destruction Effect" on CNN Byron! No one more out-of-touch with REAL WORLD than Jeff Zucker!
— Coaches Hot Seat (@CoachesHotSeat) February 25, 2014
— Freedom Fighter (@DefundMSM) February 25, 2014